News & Publications

04/14/2022
hansgrohe DogShower - Products from the Inno-Lab

In cooperation with the innovation laboratory of an internationally active sanitary products manufacturer, the need and market potential of a new type of dog shower was investigated. In a multi-stage research design, a target group analysis and demand exploration was first carried out in the USA as the main potential market. Afterwards, different product claims of the dog shower were validated on the basis of these findings in Germany. The goal was to be able to use these insights effectively in marketing.

06/16/2021
LOV´IT -  Smart-Home-Dusche

The central component of the project was the exploration of the appeal of different features of an innovative thermostat attachment for the domestic shower. Based on the results, the product does appeal to a specific target group. This target group is characterized primarily by a high income and is predominantly male. The product therefore has a good chance of succeeding in the current market.

04/07/2021
Let’s Talk about Sex, Baby

By creating the right study design, which is individually adapted to each project in close consultation with the client, it is also possible to gain critical and private insights into the target population - such as in this case preferences and dislikes in the sexual behavior of Germans.

02/02/2021
Feedback Factory - Test Department Store

If a startup wants to place its product in a classic supermarket in Germany, it gets quite expensive. Up to €50,000 is required for a listing. This investment is justified by the fact that the supermarket is taking a high risk because the sales are completely unknown. In 2018, we changed that! The Feedback Factory was born out of a vision to help young companies enter the retail market faster and easier.



07/14/2020
BIFI's Inhouse Tool - Nine Yards Price Detector®
Price  

The BIFI team has developed the 'Nine Yards Price Detector' for this purpose, offering "the full package" of three particularly profitable research answers:

  • What is the optimal price range? 
  • Which price is the purchase probability highest at? 
  • How does the purchase probability develop as the price changes?