News & Publications
In cooperation with the innovation laboratory of an internationally active sanitary products manufacturer, the need and market potential of a new type of dog shower was investigated. In a multi-stage research design, a target group analysis and demand exploration was first carried out in the USA as the main potential market. Afterwards, different product claims of the dog shower were validated on the basis of these findings in Germany. The goal was to be able to use these insights effectively in marketing.
On behalf of the German Federal Environment Agency, we prepared an international guideline for the introduction of "Circular Economy" - sustainable circular economy - in one's own business model and company. The guideline aims to accompany small and medium-sized enterprises (SMEs) on their way "from idea to market" and is intended to support the evaluation and practical implementation of EcoDesign from an economic point of view.
Our own first retail experience taught us: There is a lot of need for optimization here! This is what the international network for the 'Development of Smart Solutions for Retail 4.0' is intended to serve. It bundles the startups and SMEs from our cosmos and enables entirely new technological innovations through clever combinations of expertise. In 2020, we launched the ZIM innovation network, in which both SMEs and renowned research institutions participate.
When analyzing data from the tool “Sleep Analyzer”, a significant increase in sleep score (p = 0.02) was found within the hypnosis group. Moreover, this increase was linear by 0.5 points per night. Follow-up results confirmed a medium-term effect of the hypnosis intervention over 4 weeks. Thus: Hypnosis is suitable for use in sleep disturbance problems. The greatest effects are shown in the everyday feeling regarding the degree of exhaustion!
If a startup wants to place its product in a classic supermarket in Germany, it gets quite expensive. Up to €50,000 is required for a listing. This investment is justified by the fact that the supermarket is taking a high risk because the sales are completely unknown. In 2018, we changed that! The Feedback Factory was born out of a vision to help young companies enter the retail market faster and easier.
With the results of the statistical research study, customers could be suggested concrete measures that would have the greatest leverage on the mental health, motivation, and retention of their own employees. This is a unique mechanism on the market - similar to patented matching algorithms of established dating platforms. Empirical methods helped to develop and statistically validate a unique selling point in the scoring and matching logic.
A multidimensional, DQR/EQR-compatible competence grid was developed that works and grows from the inside (personality) to the outside (concrete skills). With the help of the developed competence "Ciriculum", CODE University teachers and learners can present the developed competences in an appealing, multi-faceted and impressive way. Hard and soft skills are demonstrated and the extensive profile of the applicants is conveyed.
Deciding which features to develop and in which order is important to use development resources effectively and to generate the best possible benefit for users. BIFI's own 'Feature Balance Indicator' calculates the 'Opportunity Index' and an empirically generated feature roadmap across various dimensions. The instrument shows companies how their product should develop to have the greatest possible effect on the target group while using resources efficiently.