News & Publications

10/19/2021
HypnoBox - The Self-hypnosis Revolution

When analyzing data from the tool “Sleep Analyzer”, a significant increase in sleep score (p = 0.02) was found within the hypnosis group. Moreover, this increase was linear by 0.5 points per night. Follow-up results confirmed a medium-term effect of the hypnosis intervention over 4 weeks. Thus: Hypnosis is suitable for use in sleep disturbance problems. The greatest effects are shown in the everyday feeling regarding the degree of exhaustion!

02/02/2021
Feedback Factory - Test Department Store

If a startup wants to place its product in a classic supermarket in Germany, it gets quite expensive. Up to €50,000 is required for a listing. This investment is justified by the fact that the supermarket is taking a high risk because the sales are completely unknown. In 2018, we changed that! The Feedback Factory was born out of a vision to help young companies enter the retail market faster and easier.



12/08/2020
BIFI's Inhouse Tool - Customer Selection Insights®

The added value and importance of personae in customer-centric business development are mostly known. Resources for their creation seem so easily rationable because these archetypal users can be derived by marketeers themselves with the help of creativity techniques. However, if they are to be the basis for product development, content creation, marketing, and customer care, they would have to be really accurate.



10/06/2020
sofatutor - Improve Grades with Fun

The product studied was a learning platform that offers students in grades one to 13 an extracurricular opportunity to learn the material covered in school. The goal of the project was to analyze drivers and inhibitors in the use of the learning platform among newly acquired users and long-term subscribers and to identify recommendations for action. Which obstacles to daily use and which individual aspects of the value proposition can be identified?



05/20/2020
Founder Platform - Business Construction Kit

The startup platform is a powerful online tool designed to guide people interested in self-employment or starting a business through the startup journey. The platform aims to make the start-up process easier and thereby encourage more people to take this step. The website, which offers support for founders, gives inspiration for idea development, real examples via video, and useful templates for many entrepreneurial topics and questions, among other things.

03/09/2020
CODE University - Digital Pioneers of Tomorrow

A multidimensional, DQR/EQR-compatible competence grid was developed that works and grows from the inside (personality) to the outside (concrete skills). With the help of the developed competence "Ciriculum", CODE University teachers and learners can present the developed competences in an appealing, multi-faceted and impressive way. Hard and soft skills are demonstrated and the extensive profile of the applicants is conveyed.